Hollywood movie studios are considering making new movies available on demand while the films are still in theaters.
Reports suggest the studios are fliring with the idea that current releases would be available for 30-to-50-dollars per household after they have been in theaters for somewhere between 17 and 45 days. The report says the industry is considering the move because of changing consumer habits sparked by Netflix. An analyst with Morgan Stanley says premium video on demand rental is worth two to three times more to studios than a movie ticket.
The question is, would you pay a high price to see a movie in your home? We may find out sooner rather than later.