Most of us check out social media accounts more than once a day, so it’s no surprise that we are all still somewhat satisfied with the medium.
The ACSI Customer Satisfaction Index just released their findings for e-businesses, which includes social media platforms, and finds customer satisfaction is holding steady this year with an index score of 73 out of 100. Surprisingly, the social media site with the highest satisfaction score is Google+, which earns an 81, followed by Pinterest with a 78.
As for other popular sites:
- Wikepedia is up 1% to a 77
- Instagram is also up 1% to a 75
- YouTube falls 4% to a 74
- Facebook’s score remains unchanged at 68
- Linkedin is in last place at 65
- As for other e-businesses, the political landscape has increased interest in getting news and information from the Internet but thanks to all the negative news out there, satisfaction in this area is down. Overall, news sites scored a 75, which is a decrease of 1.3%.. FoxNews.com is still number one with an index score of 76, although that’s a 1.6% decrease from last year, ABCNews.com and USAToday.com tie for second with a 74 (a 3% fall), followed by NYTimes.com (73), MSNBC.com (72), CNN.com (71, a 5% decrease) and TheHuffingtonPost.com (67).
- And when it comes to search engines, folks are also less satisfied, earning a score of just 76, which is a 1.3% decrease from last year. Google is still the top search engine with an with an 82, which is 3% decrease from last year followed by Microsoft’s Bing and Yahoo at 73, and MSN and Ask.com at 72.
Source: The Business Journal