When you ask some people, especially grandmas, what makes their food so delicious they’ll likely tell you “love,” but now the FDA wants to put a stop to that. Okay, in truth your grandmother can still say that, but actual companies making products can’t, according to a letter the U.S. Food and Drug Administration sent to the Nashoba Brook Bakery in West Concord, Massachusetts.
In case you missed it, the bakery received a letter late last month in which they were scolded for listing “love” as the ingredient in their granola. “Your Nashoba Granola label lists ingredient ‘Love,’” they wrote. “‘Love’ is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.”
Now the bakery was cited for other health violations and unsanitary conditions, and the FDA says those are the real problem, noting that “love,” is “not among the agency’s top concerns.” Regardless, the bakery is confused as to why the FDA would even mention it.
- “I really like that we list ‘love’ in the granola,” Nashoba Chief Executive Officer John Gates tells “Bloomberg.” “People ask us what makes it so good. It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s face.” He adds, “Situations like that where the government is telling you you can’t list ‘love’ as an ingredient, because it might be deceptive, just feels so silly.”