Twitter Is Moving Deeper Into The Entertainment World

Was watching Bloomberg in my studio today and I see where Twitter is working with NBC Universal, Disney, Viacom and other media companies to put out original shows, including a version of ESPN's "SportsCenter."

The social media company made the announcement last night at an annual presentation of upcoming content for advertisers. Twitter says the number of daily video views has doubled over the last 12 months and they want more content to attract even more advertisers and audiences.

Among the offerings from the 30 video deals that you can look forward to is “BET Breaks,” “Comedy Central’s Creator’s Room,” ESPN’s fanasy sports podcast being streamed on the micro blogging site. 

Source: Bloomberg

Paul James

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